Bhuvan Kothari

Avid book lover and traveler. Always on the lookout for new adventures. If there’s one thing he’s passionate about, it’s books & everything just books.
SpinTales – The Revolutionary Interactive Storytelling Tool For Kids
SpinTales, a unique line of products launched in 2016 and showcased in CES 2017 in Las Vegas, is a patented augmented reality storytelling technology. Tata Elxsi partnered with Welspun for design and development of SpinTales along with the implementation. The stories and content developed by Tata Elxsi’s creative team are inspired by stories that kids already know and love.
The interactive AR storytelling duvet and rug for kids

SpinTales, the first brand under a completely owned subsidiary of Welspun called TILT Textiles, provides a distinctive experience which includes the interaction of both children and parents. It is focusing on multi-dimensional storytelling, educational/creative activities/games, augmented reality and amusing experience for kids.

There are two products launched under the brand as of now, viz. the SpinTales Enchanted Duvet and SpinTales Jungle Rug. These products are smart, interactive and innovative textiles for kids aged 3 and above. The duvet is an illustrated bedding set that comprises detailed landscapes of fairytale enchantment.

SpinTales products are very user-friendly – by scanning the specified markers on the rug or duvet (using a tablet or smartphone), children can see the characters and their environment in augmented reality. A free app has been designed by TILT for these products to create an enthralling experience for children and parents by merging the physical and digital boundaries. Using the application on the duvet brings the bedding to life with 3 interactive stories – Little Red Riding Hood, Three Little Pigs, and Jack and the Beanstalk. Similarly, the Jungle rug explores the adventures of three jungle friends: Milo (a boy), the sleepy bear named huggy, and stickers (glass wearing gecko).

I can’t imagine getting kids to sleep with an interactive storytelling duvet, but I’d totally buy that entertaining rug for a kid’s play area.


Images via: Amazon

Check out the demo video here –


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